Everyone on Facebook has seen the recent fundraising campaign that has gone viral. In case you have missed it, the challenge was created to raise awareness and research funds for ALS. This was accomplished when those accepting the challenge would, in turn, challenge others to dump a bucket of ice cold water their heads or donate money. Yesterday the CEO, Aric Snyder; Director of Marketing, Aric Snyder, Jr.; and Director of Sales, Ivan Pierce participated with personal monetary donations, as well as the dumping of the ice bucket. Each of them also challenged 3 more individuals from within the company. Way to go guys!!